Process
First, we have an initial meeting on the project at hand. Whether it be a month-long campaign, a quarterly multimedia marketing strategy, or a weekly live stream show, the process remains the same. We want to understand your company goals on a macro and micro level. This breakdown helps us better understand your vision, values, and voice.
Together we will develop a comprehensive digital branding strategy that best fits your needs. Transitioning into pre-production, we collaborate on the intricate details of the project. Once we’ve planned, outlined, and organized, we move into the production phase, where we will begin developing the content.
After all of the content has been created, we begin post-production. Fine-tuning the multimedia assets to fit the strategy outline. The most exciting phase is review & delivery! Our collaborative project has finally come to life. But it doesn’t end here. We want to ensure this project is what you envisioned, and our work isn’t complete until it’s perfect!
The launch phase is only applicable to those that want our team to launch content across social platforms and manage brand reputation online. Not all projects require this.
We customize each project.
Be consistent and original.
91% of people prefer visuals. Each time you launch any form of digital content, it’s an opportunity to reach new consumers and stay top of mind with existing customers. Consistency breeds expectancy!
While consistent content is crucial, that isn’t to say quantity is more important than quality. Quality content is more engaging, which will translate into higher traffic, more brand awareness, and thus more prospects in your funnel.
Be In More Places
YOUR IMAGE, YOUR BRAND
Brand image is the perception of a brand in the mind of its target audience. It is an essential factor for a brand's success, as it shapes the way customers perceive and interact with it.
Brand image is built through various touchpoints, including advertising, digital packaging, email marketing, and your online media presence. A positive brand image can lead to customer loyalty, advocacy, and increased sales.
The chart to the right notes what consumers rate as the top traits to personalize your brand and connect with your audience.
To build a strong brand image, it is crucial to be present on multiple platforms where your target audience is active. Each platform has its unique features and audience, and a custom-designed media marketing strategy for each platform can help you to engage with your audience more effectively. For instance, on Instagram, visual content is the key, and you can use high-quality images and videos to showcase your brand's personality and values. On LinkedIn, you can leverage the platform's professional tone to establish yourself as an industry leader and share your brand's expertise. Some platforms utilize short-form content, while others focus on long-form content. However, both are important!
By being present on multiple platforms, you can reach a wider audience and attract new customers who may not have known about your brand otherwise. Moreover, by providing custom-designed content for each platform, you can create a consistent brand image that resonates with your target audience, increasing their trust in your brand. Engaging with your audience on social media can also help you to understand their needs and preferences, allowing you to tailor your products and services to their requirements.
So, what does all this mean? Develop an intentional media or communication strategy, utilize various platforms to attract new customers, build brand loyalty, and create novelty with a consistent brand image that resonates with your target audience.