Multimedia Marketing Opportunities Within the Metaverse

A new study breaks down future career opportunities in the meta verse for brand agencies, creators, and advertisers.

Okay, let’s throw some numbers at you from Digital News Daily. “From 4,560 interviews and surveys with consumers, brand marketers and creators across the U.S. and U.K., the study shows that younger consumers are already utilizing metaverse technologies, as 33% of U.S. Gen Z respondents and 27% U.S. millennials are active in the space.

But because the metaverse has not fully materialized and still exists as a plethora of separate experiments, technologies, and experiences, the majority of respondents remain confused about the metaverse.

Only 28% of U.S. respondents reported being able to confidently describe the metaverse to another person while 21% said they are ambivalent, and another 21% said they are “confused.

Still, 46% are keen to know more and 36% said they would attend a brand event within the metaverse.”

29% of consumers interested in the digital realm have all confirmed that they would purchase products or services from a digital brand influencer! This translates to over a third of U.S. brand marketers reflecting “excitement” about the metaverse and 26% stating they are “hopeful.” This concept opens the door to multimedia marketing opportunities within metaverse.

“Almost 70% of marketers in the U.S. said the brand they are working for has already formed a dedicated in-house team or agency exploring possibilities within the metaverse.

Almost 60% already have a budget set aside for marketing activity within the metaverse, and 57% reported they are executing a marketing strategy within the burgeoning metaverse space.

Almost two-thirds of marketers said they would consider working with a virtual influencer, and 59% said they would be willing to give up creative control for a metaverse campaign to work with a creator who is well-versed in metaverse spaces.”

Mindblowing. Companies are actively budgeting and conceptualizing creative marketing strategies within the multiverse with only 28% of U.S. respondents being able to confidently describe the metaverse. This brings unparalleled potential for brands to explore creative flexibility within this unique space.

UK CEO and founder of Billion Dollar Boy Thomas Walters states “the creative opportunities are infinite, and unknown, and those marketers who are willing to be bold and invest now will reap the rewards.”